某大卖：2000封未读邮件，惊见亚马逊专利中立评估程序！

上周日前我们的卖家朋友收到一封来自美国的亚马逊律师函，内容如下：We received a report from a patent owner who believes the items listed at the end of this email infringe their patent: xxxxxxxxxxxxx.If you wish to continue selling the items listed at the end of the email, you have two choices.First, you can choose to resolve your cl

    上周日前我们的卖家朋友收到一封来自美国的亚马逊律师函，内容如下：We received a report from a patent owner who believes the items listed at the end of this email infringe their patent: xxxxxxxxxxxxx.If you wish to continue selling the items listed at the end of the email, you have two choices.First, you can choose to resolve your claim with the patent owner directly within the next three weeks. If we receive a retraction from the patent owner within the next three weeks, we will allow you to continue selling the items listed at the end of this email.If the patent owner agrees to retract their complaint, they must send the retraction directly to us at patent-evaluation@amazon.com. Forwarded retractions will not be accepted.Second, you can choose to participate in neutral evaluation of the patent owner’s claim. Amazon’s neutral evaluation procedure is described in the attached document titled “Amazon Utility Patent Neutral Evaluation Procedure.” Please read this document carefully and note that payment of a fee is required. If you choose to participate in the neutral evaluation, you must agree to the attached Amazon Utility Patent Neutral Evaluation Agreement, complete Exhibit 2 of the Agreement, “Seller-Supplied Information,” and return the completed Agreement to patent-evaluation@amazon.com within three weeks.Please note that participation in the evaluation process does not guarantee that you will be able to continue to sell the items listed at the end of this email following the evaluation. If the evaluator decides that the items likely infringe, we intend to remove them from Amazon.com. If, however, the evaluator decides the items likely do not infringe, we will not remove your listings from Amazon.com.If you do not either resolve your claim with the patent owner directly, or agree to participate in the neutral evaluation process, we will remove the listings at the end of this email from Amazon.com.To learn more about this policy, search for “Intellectual Property Violations” in Seller Central Help.ASIN: xxxxxxxxxxxxxInfringement type: xxxxxPatent Number: xxxxxxxxxCase ID: xxxxxxxx◆ 我们收到了一位专利权人的报告，报告中指出了你出售的产品（邮件末列出的产品清单）侵犯了他们的专利。

    专利号为：XXXX。◆ 如果你还想继续售卖邮件末指出的产品，那么你有两个选择 。第一，在三周内直接跟投诉你的权利人联系，协商解决，如果对方愿意撤销对你的投诉可以让投诉方直接发邮件到：patent-evaluation@amazon.com。

    （该邮件必须由投诉方亲自发送，不接受任何转发的撤诉邮件。）第二，可以选择直接正面回击对方的侵权投诉，付费参与相关的专利中立评估程序，（邮件附件有该专利中立程序的详细解读，请查阅），会有专门的律师团队评估你是否侵权。

    如果你同意参加，需要在三个星期内完成附件《亚马逊实用程序专利中立评估协议》表二中的“卖方提供的信息”，并提供至邮箱：patent-evaluation@amazon.com。

    ◆ 如果你在专利中立评估程序中输了，那么你将不能售卖邮件末的相关产品，并且你将输掉参与评估的费用。赢了的话，恭喜你，你还能继续卖，并且参与费用会全数退回。◆ 如果你置之不理，那就等着销售链接被删除吧！写到这里，是不是卖家有似曾相似的感觉！没错，这就是我们之前写过专利中立评估程序(简称NPE)的文章。

    没想到亚马逊出手如此急，竟然有中国卖家已遭受专利中立评估程序毒手。1：可以简单理解为，亚马逊又一个为解决侵权推出的计划，目前只针对实用新型专利，但是后续可能会针对更多的知识产权领域，例如外观专利，发明专利，商标，版权等。

    2：这个计划有点“狠”。我们都知道亚马逊原本就有投诉侵权的平台机制，但是这种投诉是免费的，所以就导致很多恶意投诉，或者错误投诉。但是该专利评估程序是收费的，并且费用还不低：4,000美金，你说你要不是有十足的把握你会动用该机制去投诉别人吗。

    同样道理，被投诉的人，如果不是有充分的信心也不敢回击，只能乖乖删除产品。3：相对起平台投诉，这个专利评估制度显然更加严谨，规范，有力，对比直接找美国律所起诉侵权，该制度的操作显然更加方便快捷。

    4：虽然该专利评估程序目前只有少数的例子，并且执行方面存在一定的异议，但目前来看，该制度还是有很大的发展空间，不排除以后会广泛应用。细数一下，各大电商平台为了防止品牌侵权真的是用尽心思，不仅有各种平台投诉，还推出了各种各样的加强版计划，最可怕的是，各大美国律所，也是一直紧盯着中国市场，中国卖家被告数不胜数。

    品牌是发展的基石，短期来看是电商平台政策要求，长期来看更是拉开竞争对手，立足海外市场的必要投资，任何销售都应该建立“不侵权”的前提之下。